The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun.
Material type:
TextPublication details: New Delhi : London : Sterling, VA : Kogan Page, 2004.Description: 192 p.; 19 cmISBN: - 0749441933 (hbk.)
- 0749443235
- 658.82701 22 BRA-P 2004 804193
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
Lahore Business School Library Shelf No. 79, LBS | Book | 658.82701 BRA-P 2004 804193 (Browse shelf(Opens below)) | Available | 804193 |
Pt. I. All Greek to Me -- 1. Heraclitus - and the place from where we start -- 2. Socrates - and the art of questioning -- 3. Plato - and seeing below the surface -- 4. Aristotle - and the importance of structure -- Pt. II. I Think, Therefore I Brand -- 5. Descartes - and the application of Reason -- 6. Spinoza and Leibniz - and a systematic approach -- 7. Locke - and the empirical tradition -- 8. Hume - and the limits of Reason -- Pt. III. Into the Deep -- 9. Rousseau - and the importance of feeling -- 10. Kant - and a balanced approach -- 11. Hegel - and the primacy of process -- 12. Nietzsche - and the creation of values -- Pt. IV. Searching for Certainty -- 13. Wittgenstein - and the brand as tool -- 14. Existentialism - and the brand as individual -- 15. Popper - and the quest for a better model -- 16. The future - and the real role of philosophy in branding.
"Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking."--BOOK JACKET.