Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.