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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Series: The Dryden Press series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132. Place hold Add to cart (remove)
	3.	Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353. Place hold Add to cart (remove)

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