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41.
International Marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 CAT-I 1996 800356. Not available: Lahore Business School Library: Lost (1).

42.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ...

43.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132.

44.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

45.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

46.
Marketing research / David A. Aaker, George S. Day. by Series: Wiley series in marketing
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1983
Availability: Not available: Lahore Business School Library: Checked out (1).

47.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 JOH-G 2003 807847.

48.
Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best. by Series: Irwin/McGraw-Hill series in marketing
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, ©2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2007 CD804978.

49.
International Marketing / Vern Terpstra, Ravi Sarathy. by Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 TER-I 2000 815925, ...

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