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1.
Services Marketing : Australia and New Zealand / Christopher H Lovelock; Paul Patterson; Rhett H Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney: Prentice Hall, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800994 LOV-S 1998 800361.

2.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

3.
Marketing : Real People, Real Choices / Michael R Solomon ,; Elnora W. Stuart, Greg W. Marshall. by
Edition: 8th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : B Pearson Education Limited, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-M 2015 815799.

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