Refine your search
Availability
-
Authors
- Batra, Rajeev (1)
- Belch, George E. (1)
- Belch, Michael A. (1)
- Myers, John G. (1)
-
Collections
-
Holding libraries
- Lahore Business School Library (2) [x]
-
Item types
- Audio Visual Materials (1)
- Books (2)
- Reference (2) [x]
-
Locations
- Audio Visual Section (1)
- Shelf No. 85, LBS (1)
- Shelf No. 87, LBS (2) [x]
-
Series
-
Topics
- Advertising (2)
- Advertising--Managem... (1)
- Communication in mar... (2) [x]
- Sales promotion (1)