Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:- 0072536764 (alk. paper)
- 0071214380 (international : alk. paper)
- 659.1 21 BEL-A 2004 800042
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Lahore Business School Library Shelf No. 87, LBS | 659.1 BEL-A 2004 800042 (Browse shelf(Opens below)) | 2 | Available | 800042 | ||||
Books | Lahore Business School Library Shelf No. 87, LBS | 659.1 BEL-A 2004 800041 (Browse shelf(Opens below)) | 1 | Available | 800041 | ||||
Reference | Lahore Business School Library Shelf No. 87, LBS | Not for loan and check out is restricted | 659.1 BEL-A 2004 804557 (Browse shelf(Opens below)) | 3 | Not For Loan | 804557 | |||
Books | Lahore Business School Library Shelf No. 87, LBS | Book | 659.1 BEL-A 2004 804671 (Browse shelf(Opens below)) | 4 | Available | 804671 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 659.1 BEL-A 2004 CD800041 (Browse shelf(Opens below)) | 1 | Not For Loan | CD800041 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 659.1 BEL-A 2004 CD800042 (Browse shelf(Opens below)) | 2 | Not For Loan | CD800042 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 659.1 BEL-A 2004 CD804557 (Browse shelf(Opens below)) | 3 | Not For Loan | CD804557 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 659.1 BEL-A 2004 CD804671 (Browse shelf(Opens below)) | 4 | Not For Loan | CD804671 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 659.1 BEL-A 2004 CD804105 (Browse shelf(Opens below)) | 5 | Not For Loan | CD804105 |
Total holds: 0
Includes bibliographical references (p. EN1-EN25) and index.