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	1.	Strategic market management / David A. Aaker by David A. Aaker Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, USA: John Wiley & Sons, 2006 Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2006 1100354. Place hold Add to cart (remove)
	2.	Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by Anderson,James C Narus,James A Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, 2005 Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873. Place hold Add to cart (remove)
	3.	Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by Hooley, Graham Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: India Dorling Kindersely 2011 Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 HOO-M 2011 1100320. Place hold Add to cart (remove)
	4.	No cover image available Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by Kotabe, Masaaki Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: India Wiley Series 2011 Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299. Place hold Add to cart (remove)
	5.	No cover image available Contemporary Strategic Marketing : Ross Brennan, Paul Baines, Paul Garneau by Brennan, Ross Material type: Text; Format: print ; Literary form: Not fiction Publication details: india palgrave macmillan 2003 Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8101 BRE-C 2003 1100367. Place hold Add to cart (remove)
	6.	Marketing Management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane Edition: 15th Global Edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Pearson, c2016 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044. Add to cart (remove)
	7.	A Framework for Marketing Management / Philip Kotler, Kevin Keller. by Kotler, Philip Keller, Kevin Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2019 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185. Add to cart (remove)
	8.	Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by Alsm, Karel Jan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Routledge, c2019 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212. Add to cart (remove)
	9.	Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by Kotler, Philip Armstrong, Gary Opresnik, Marc Oliver Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2020 Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ... Place hold Add to cart (remove)
	10.	Case Stuies in Marketing Management / Ramendra Singh. by Singh, Ramendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800954 SIN-C 2013 815421. Place hold Add to cart (remove)

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