Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072466707 (alk. paper)
- 0071151176 (International ed.)
- 0072466715 (CDROM)
- 658.802 21 MAR- 2003 800023
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 MAR- 2003 800023 (Browse shelf(Opens below)) | 1 | Available | 800023 | |||
Audio Visual Materials
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Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.802 MAR- 2003 CD800023 (Browse shelf(Opens below)) | 1 | Not For Loan | CD800023 | |||
Reference
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Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 MAR- 2003 800024 (Browse shelf(Opens below)) | 2 | In transit from Lahore Business School Library to University College of Medicine Library since 15/01/2016 Not For Loan (Restricted Access) | 800024 | |||
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Audio Visual Materials
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Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.802 MAR- 2003 CD800024 (Browse shelf(Opens below)) | 2 | Not For Loan | CD800024 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.