Normal view MARC view ISBD view

Marketing Strategy : (Record no. 6548)

MARC details
000 -LEADER
fixed length control field	01413cam a22003134a 4500
001 - CONTROL NUMBER
control field	12655315
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140320081928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020124s2003 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072466707 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071151176 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072466715 (CDROM)
040 ## - CATALOGING SOURCE
Original cataloging agency	LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Edition number	21
Item number	MAR- 2003 800023
245 00 - TITLE STATEMENT
Title	Marketing Strategy :
Remainder of title	A Decision-Focused Approach /
Statement of responsibility, etc	Orville C. Walker Jr. ... [et al.].
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	McGraw-Hill/Irwin,
Date of publication, distribution, etc	c2003.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 365 p. :
Other physical details	ill. (some col.) ;
Dimensions	26 cm. +
Accompanying material	1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note	Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
500 ## - GENERAL NOTE
General note	Title on CD-ROM: GAMAR 3
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note	Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
Title of a work	Marketing strategy.
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	GAMAR 3
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	GAMAR 3 CD-ROM
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Copy number	Price effective from	Koha item type	Use restrictions
Dewey Decimal Classification		Book	Lahore Business School Library	Lahore Business School Library	Shelf No. 81, LBS	03/09/2009	Galaxy Books	297.00	3806	1	658.802 MAR- 2003 800023	800023	25/01/2017	01/10/2015	1	20/03/2014	Books
Dewey Decimal Classification	Not For Loan	Book	Lahore Business School Library	Lahore Business School Library	Shelf No. 81, LBS	03/09/2009	Galaxy Books	297.00	3806	2	658.802 MAR- 2003 800024	800024	15/01/2016	29/10/2015	2	20/03/2014	Reference	Restricted Access
Dewey Decimal Classification	Not For Loan	Not for loan and check out is restricted	Lahore Business School Library	Lahore Business School Library	Audio Visual Section	03/09/2009	Galaxy Books	297.00	3806		658.802 MAR- 2003 CD800023	CD800023	20/03/2014		1	20/03/2014	Audio Visual Materials
Dewey Decimal Classification	Not For Loan	Not for loan and check out is restricted	Lahore Business School Library	Lahore Business School Library	Audio Visual Section	03/09/2009	Galaxy Books	297.00	3806		658.802 MAR- 2003 CD800024	CD800024	20/03/2014		2	20/03/2014	Audio Visual Materials