Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill/Irwin, ©2007.Edition: 10th edDescription: xxiv, 790 pages : color illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)ISBN:- 9780073101415
- Consumer behavior -- United States
- Market surveys -- United States
- Consumer behavior -- United States -- Case studies
- Comportamiento del consumidor -- Estados Unidos
- Análisis de mercadeo -- Estados Unidos
- Comportamiento del consumidor -- Estados Unidos -- Estudio de casos
- Consumer behavior
- Market surveys
- United States
- Consumentengedrag
- Marketing
- Verenigde Staten
- Verbraucherverhalten
- 22 658.83420973 HAW-C 2007 804978
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.83420973 HAW-C 2007 CD804978 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | CD804978 |
Total holds: 0