Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Material type: TextPublication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xxxiii, 668 p. : ill. ; 26 cmISBN:- 0074713493 (pbk.)
- 0074713493 (hbk.)
- Consumer behavior -- Australia -- Case studies
- Consumer behavior -- Australia
- Market surveys -- Australia
- Market surveys -- Australia -- Case studies
- Consumer behavior -- New Zealand
- Consumer behavior -- New Zealand -- Case studies
- Market surveys -- New Zealand
- Market surveys -- New Zealand -- Case studies
- 658.83420994 22 NEA-C 2004 800131
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.83420994 NEA-C 2004 800131 (Browse shelf(Opens below)) | Available | 800131 | ||||
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.83420994 NEA-C 2004 800132 (Browse shelf(Opens below)) | C-2 | Available | 800132 |
Previous ed.: 2002.
Includes bibliographical references and index.
Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.