Consumer Behaviour :
Neal, Cathy M.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. - 4th ed. - Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004. - xxxiii, 668 p. : ill. ; 26 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
0074713493 (pbk.) 0074713493 (hbk.)
Consumer behavior--Australia--Case studies.
Consumer behavior--Australia.
Market surveys--Australia.
Market surveys--Australia--Case studies.
Consumer behavior--New Zealand.
Consumer behavior--New Zealand--Case studies.
Market surveys--New Zealand.
Market surveys--New Zealand--Case studies.
658.83420994 / NEA-C 2004 800131
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. - 4th ed. - Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004. - xxxiii, 668 p. : ill. ; 26 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
0074713493 (pbk.) 0074713493 (hbk.)
Consumer behavior--Australia--Case studies.
Consumer behavior--Australia.
Market surveys--Australia.
Market surveys--Australia--Case studies.
Consumer behavior--New Zealand.
Consumer behavior--New Zealand--Case studies.
Market surveys--New Zealand.
Market surveys--New Zealand--Case studies.
658.83420994 / NEA-C 2004 800131