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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780071106689
- 0071106685
- 658.8342 22 HAW-C 2007 804533
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Lahore Business School Library Shelf No. 83, LBS | Book | 658.8342 HAW-C 2007 804533 (Browse shelf(Opens below)) | Available | 804533 | |||
Audio Visual Materials
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Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.8342 HAW-C 2007 CD804533 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | CD804533 |
Total holds: 0
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| 658.83 MCD-M 2004 CD800211 Marketing Research Essentials [+CD] / | 658.83 MCD-M 2004 CD815966 Marketing Research Essentials [+CD] / | 658.83 MCD-M 2004 CD815967 Marketing Research Essentials [+CD] / | 658.8342 HAW-C 2007 CD804533 Consumer behavior : building marketing strategy / | 658.83420954 MAJ-C 2010 CD805775 Consumer Behaviour : | 658.83420973 HAW-C 2003 CD804949 Consumer Behavior : | 658.83420973 HAW-C 2004 CD804292 Consumer Behavior : |
Includes bibliographical references and indexes.