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Exploring Marketing Research / William G. Zikmund.
Material type:
TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: - 0324181485
- 658.83 21 ZIK-E 2003 815898
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 83, LBS | Book | 658.83 ZIK-E 2003 815898 (Browse shelf(Opens below)) | C 1 | Available | 815898 |
Total holds: 0
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| 658.83 ZIK-E 2000 800164 Exploring Marketing Research / | 658.83 ZIK-E 2000 804206 Exploring Marketing Research / | 658.83 ZIK-E 2000 804207 Exploring Marketing Research / | 658.83 ZIK-E 2003 815898 Exploring Marketing Research / | 658.83 ZIK-E 2007 807613 Essential of Marketing Research / | 658.83 ZIK-E 2007 807614 Essential of Marketing Research / | 658.83 ZIK-E 2007 807612 Essential of Marketing Research / |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.