Principles of Advertising & IMC / Tom Duncan.
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:- 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- Principles of advertising and IMC
- 658.827 22 DUN-P 2005 800250
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 DUN-P 2005 800250 (Browse shelf(Opens below)) | C 1 | Available | 800250 | |||
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 DUN-P 2005 815984 (Browse shelf(Opens below)) | C 2 | Available | 815984 | |||
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 DUN-P 2005 815985 (Browse shelf(Opens below)) | C 3 | Available | 815985 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.827 DUN-P 2005 CD815984 (Browse shelf(Opens below)) | C 1 | Not For Loan (Restricted Access) | CD815984 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.827 DUN-P 2005 CD815985 (Browse shelf(Opens below)) | C 2 | Not For Loan (Restricted Access) | CD815985 |
Total holds: 0
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658.827 BHA-P 2008 805684 Personality not included : | 658.827 CHE-C 2003 805919 Creating Powerful Brands, in Consumer, Service and Industrial Markets / | 658.827 CLI-B 2009 805784 Brands and branding / | 658.827 DUN-P 2005 800250 Principles of Advertising & IMC / | 658.827 DUN-P 2005 815984 Principles of Advertising & IMC / | 658.827 DUN-P 2005 815985 Principles of Advertising & IMC / | 658.827 ELL-E 2002 804194 The Essential Brand Book : |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.