Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens.
Material type: TextPublication details: New York : McGraw-Hill, c2001.Description: xviii, 185 p. ; 24 cmISBN:- 0071362932
- 658.827 21 ALE-B 2001 804195
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 ALE-B 2001 804195 (Browse shelf(Opens below)) | Available | 804195 |
Total holds: 0
Browsing Lahore Business School Library shelves, Shelving location: Shelf No. 82, LBS Close shelf browser (Hides shelf browser)
658.827 AAk-L 2000 803656 Brand Leadership / | 658.827 AAk-L 2000 803659 Brand Leadership / | 658.827 AAk-L 2000 804516 Brand Leadership / | 658.827 ALE-B 2001 804195 Brand Warfare : | 658.827 BHA-P 2008 805684 Personality not included : | 658.827 CHE-C 2003 805919 Creating Powerful Brands, in Consumer, Service and Industrial Markets / | 658.827 CLI-B 2009 805784 Brands and branding / |
Includes index.