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How to Prepare a Promotional Plan/ David Waller.
Material type:
TextPublication details: Beijing: McGraw-Hill, c1998.Description: xi,100p.: ill.; 24cmISBN: - 0074706535(pbk)
- 22 658.802 WAL-H 1998 804131
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 WAL-H 1998 804131 (Browse shelf(Opens below)) | Available | 804131 |
Total holds: 0
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| 658.802 SMI-S 1999 804125 Strategic marketing communications | 658.802 SMI-S 1999 804126 Strategic marketing communications | 658.802 STE-M 2014 815725 The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making / | 658.802 WAL-H 1998 804131 How to Prepare a Promotional Plan/ | 658.802 WAL-M 2008 805316 Marketing Strategy : | 658.802 WES-M 2002 804520 The Marketing Plan: | 658.802 WIL-M 2002 802550 The Marketing Audit Handbook [+CD] : |