Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

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Material type: Text

TextSeries: Publication details: New Delhi ; Viva Books, 1999.Edition: 2nd edDescription: xx, 827 p.; ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 78, LBS	Book	658.802 WIL-S 1999 804121 (Browse shelf(Opens below))	Available		804121

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"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. 616-634) and index.