Strategic Marketing Management :
Wilson, R. M. S.
Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. - 2nd ed - New Delhi ; Viva Books, 1999. - xx, 827 p.; ill. ; 29 cm. - The Marketing series. .
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references (p. 616-634) and index.
8176490709
Marketing--Management.
Marketing.
658.802 / WIL-S 1999 804121
Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. - 2nd ed - New Delhi ; Viva Books, 1999. - xx, 827 p.; ill. ; 29 cm. - The Marketing series. .
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references (p. 616-634) and index.
8176490709
Marketing--Management.
Marketing.
658.802 / WIL-S 1999 804121