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Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 9780136107064 (casebound : alk. paper)
  • 0136107060 (casebound : alk. paper)
  • 9780132465496 (IE)
  • 0132465493 (IE)
  • 9788131755310
Subject(s): DDC classification:
  • 658.802 22 KER-S 2011 805343
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 KER-S 2011 805343 (Browse shelf(Opens below)) Available 805343
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 KER-S 2011 805160 (Browse shelf(Opens below)) Available 805160
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 KER-S 2011 805161 (Browse shelf(Opens below)) Available 805161
Total holds: 0
Browsing Lahore Business School Library shelves, Shelving location: Shelf No. 81, LBS Close shelf browser (Hides shelf browser)
658.802 HOO-M 2009 810566 Marketing Strategy and Competitive Positioning / 658.802 KER-S 2011 805343 Strategic Marketing Problems : 658.802 KER-S 2011 805160 Strategic Marketing Problems : 658.802 KER-S 2011 805161 Strategic Marketing Problems : 658.802 KER-S 2011 807331 Strategic Marketing Problems : 658.802 KER-S 2011 807330 Strategic Marketing Problems : 658.802 KER-S 2011 807329 Strategic Marketing Problems :

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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