Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c2000.Description: xvi, 268 p. : ill. ; 24 cmISBN:- 0844224413
- 658.8 21 TER-M 2000 804080
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 TER-M 2000 804080 (Browse shelf(Opens below)) | Available | 804080 |
Total holds: 0
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658.8 PER-B 2005 808638 Basic Marketing : A Global- Managerial Approach [+CD] / | 658.8 PER-B 2005 808639 Basic Marketing : A Global- Managerial Approach [+CD] / | 658.8 PER-B 2005 801857 Basic marketing : a global-managerial approach / | 658.8 TER-M 2000 804080 Market Leadership Strategies for Service Companies : | 658.81 JOH-S 2009 805361 Sales Force Management/ | 658.812 MCK-T 2002 804157 Total Access : | 658.82 SHI-A 1997 800353 Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / |
At head of title: American Marketing Association.
Includes bibliographical references (p. 253-254) and index.