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Market Leadership Strategies for Service Companies :

Terrill, Craig.

Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. - Lincolnwood, Ill. : NTC Business Books, c2000. - xvi, 268 p. : ill. ; 24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 253-254) and index.

ISBN: 0844224413

LCCN: 99010338

Subjects--Topical Terms:
Service industries--Marketing--Management.

Dewey Class. No.: 658.8 / TER-M 2000 804080

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