Strategic Brand Management : (Record no. 8199)

MARC details
000 -LEADER
fixed length control field 00821cam a2200229 a 4500
001 - CONTROL NUMBER
control field 14712820
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210322105313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070126s2008 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
040 ## - CATALOGING SOURCE
Transcribing agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number KEL-S 2013 806717
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
245 10 - TITLE STATEMENT
Title Strategic Brand Management :
Remainder of title Building, Measuring, and Managing Brand Equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip079/2007003552.html">http://www.loc.gov/catdir/toc/ecip079/2007003552.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Use restrictions
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 05/12/2014 Allied Books 820.00 974-INS 6 658.827 KEL-S 2013 806717 806717 28/11/2019 15/11/2019 C1 05/12/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 05/12/2014 Allied Books 820.00 974-INS 8 658.827 KEL-S 2013 806718 806718 29/11/2019 15/11/2019 C2 05/12/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 05/12/2014 Allied Books 820.00 974-INS 3 658.827 KEL-S 2013 806719 806719 10/08/2017 24/02/2017 C3 05/12/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 12/12/2014 Pak Book 1200.00 11406270 3 658.827 KEL-S 2013 807588 807588 22/11/2019 15/11/2019 C4 12/12/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 12/12/2014 Pak Book 1200.00 11406270 8 658.827 KEL-S 2013 807589 807589 22/11/2019 13/11/2019 C5 12/12/2014 Books  
    Dewey Decimal Classification   Not For Loan Not for loan and check out is restricted Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 12/12/2014 Pak Book 1200.00 11406270   658.827 KEL-S 2013 807587 807587 12/12/2014   C6 12/12/2014 Reference Restricted Access
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 08/12/2016 Pak Book Corporation 1057.50 11610578 2 658.827 KEL-S 2013 813956 813956 26/04/2019 12/04/2019 C7 08/12/2016 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 08/12/2016 Pak Book Corporation 1057.50 11610578 1 658.827 KEL-S 2013 813957 813957 12/10/2018 18/05/2017 C8 08/12/2016 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 08/12/2016 Pak Book Corporation 1057.50 11610578 5 658.827 KEL-S 2013 813958 813958 03/04/2019 27/03/2019 C9 08/12/2016 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 08/12/2016 Pak Book Corporation 1057.50 11610578 4 658.827 KEL-S 2013 813959 813959 28/11/2019 24/10/2019 C10 08/12/2016 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 82, LBS 08/12/2016 Pak Book Corporation 1057.50 11610578 6 658.827 KEL-S 2013 813960 813960 11/06/2021 22/03/2021 C11 08/12/2016 Books  
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