Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Keller, Kevin Lane, 1956-
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2011. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9788131756898
2007003552
Brand name products--Management.
658.827 / KEL-S 2013 806717
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2011. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9788131756898
2007003552
Brand name products--Management.
658.827 / KEL-S 2013 806717