Advertising Management / (Record no. 6818)

MARC details
000 -LEADER
fixed length control field 00714nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140327090829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140327b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178087359
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214380 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
Item number BAT-A 1996 804378
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
245 10 - TITLE STATEMENT
Title Advertising Management /
Statement of responsibility, etc Rajeev Batra, Johm G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Pearson, Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent 768 p.;
Other physical details ill.;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising--Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G..
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 85, LBS 26/03/2008 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804378 804378 27/03/2014 1 27/03/2014 Books Shifted to old campus library in 2013
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 26/03/2008 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804379 804379 27/03/2014 2 27/03/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 26/03/2008 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804380 804380 27/03/2014 3 27/03/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 26/03/2008 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804381 804381 27/03/2014 4 27/03/2014 Books  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 26/03/2008 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804399 804399 27/03/2014 6 27/03/2014 Books  
    Dewey Decimal Classification   Not For Loan Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 06/09/2011 Paramount Books 318.00 25507 659.1 BAT-A 1996 805778 805778 27/03/2014 7 27/03/2014 Reference  
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 27/04/2006 Old Campus 0.00 Old Campus 659.1 BAT-A 1996 804382 804382 27/03/2014 5 27/03/2014 Books  
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