Advertising Management / (Record no. 6818)
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000 -LEADER | |
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fixed length control field | 00714nam a22002417a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140327090829.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140327b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8178087359 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071214380 (international : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | LBS |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 21 |
Item number | BAT-A 1996 804378 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev. |
245 10 - TITLE STATEMENT | |
Title | Advertising Management / |
Statement of responsibility, etc | Rajeev Batra, Johm G. Myers, David A. Aaker. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi : |
Name of publisher, distributor, etc | Pearson, Prentice Hall, |
Date of publication, distribution, etc | c1996. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 768 p.; |
Other physical details | ill.; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising--Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Myers, John G.. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
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Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 85, LBS | 26/03/2008 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804378 | 804378 | 27/03/2014 | 1 | 27/03/2014 | Books | Shifted to old campus library in 2013 | ||||
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 26/03/2008 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804379 | 804379 | 27/03/2014 | 2 | 27/03/2014 | Books | |||||
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 26/03/2008 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804380 | 804380 | 27/03/2014 | 3 | 27/03/2014 | Books | |||||
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 26/03/2008 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804381 | 804381 | 27/03/2014 | 4 | 27/03/2014 | Books | |||||
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 26/03/2008 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804399 | 804399 | 27/03/2014 | 6 | 27/03/2014 | Books | |||||
Dewey Decimal Classification | Not For Loan | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 06/09/2011 | Paramount Books | 318.00 | 25507 | 659.1 BAT-A 1996 805778 | 805778 | 27/03/2014 | 7 | 27/03/2014 | Reference | ||||
Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 87, LBS | 27/04/2006 | Old Campus | 0.00 | Old Campus | 659.1 BAT-A 1996 804382 | 804382 | 27/03/2014 | 5 | 27/03/2014 | Books |