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Advertising Management /

Batra, Rajeev.

Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. - 5th ed. - Delhi : Pearson, Prentice Hall, c1996. - 768 p.; ill.; 25 cm.

index.

ISBN: 8178087359 0071214380 (international : alk. paper)

Subjects--Topical Terms:
Advertising--Management.
Advertising.
Communication in marketing.

Dewey Class. No.: 659.1 / BAT-A 1996 804378

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