MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00975nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220707142845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220707b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170236027 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.83 |
| Item number |
ZIK-M 2014 815964 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Research / |
| Statement of responsibility, etc |
William Zikmund; Steve D'Alessandro; Hume Winzar; Ben Lowe; Barry Babin. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd Asia-Pacific ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
South Melbourne, Victoria : |
| Name of publisher, distributor, etc |
Cengage Learning Australia, |
| Date of publication, distribution, etc |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 624 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Bibliographical References and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research--Computer network resources. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research--Study and teaching. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
D'Alessandro, Steve. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Winzar, Hume. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Lowe, Ben. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Babin, Barry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
