Marketing Research /
Zikmund, William.
Marketing Research / William Zikmund; Steve D'Alessandro; Hume Winzar; Ben Lowe; Barry Babin. - 3rd Asia-Pacific ed. - South Melbourne, Victoria : Cengage Learning Australia, c2014. - xxiv, 624 pages : colour illustrations ; 26 cm.
Includes Bibliographical References and Index.
9780170236027
Marketing research.
Marketing research--Computer network resources.
Marketing research--Study and teaching.
658.83 / ZIK-M 2014 815964
Marketing Research / William Zikmund; Steve D'Alessandro; Hume Winzar; Ben Lowe; Barry Babin. - 3rd Asia-Pacific ed. - South Melbourne, Victoria : Cengage Learning Australia, c2014. - xxiv, 624 pages : colour illustrations ; 26 cm.
Includes Bibliographical References and Index.
9780170236027
Marketing research.
Marketing research--Computer network resources.
Marketing research--Study and teaching.
658.83 / ZIK-M 2014 815964