Services Marketing : (Record no. 6620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140321083442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140321b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0724811230 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.800994 |
| Item number | LOV-S 1998 800361 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | Australia and New Zealand / |
| Statement of responsibility, etc | Christopher H Lovelock; Paul Patterson; Rhett H Walker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sydney: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 570 p.; |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries -- Australia -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries -- New Zealand -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services -- Australia -- Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patterson, Paul. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Rhett H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 81, LBS | 25/11/2009 | Old Campus | 0.00 | Old Campus | 6 | 658.800994 LOV-S 1998 800361 | 800361 | 08/02/2017 | 27/07/2015 | 21/03/2014 | Books |