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Services Marketing :

Lovelock, Christopher H.

Services Marketing : Australia and New Zealand / Christopher H Lovelock; Paul Patterson; Rhett H Walker. - Sydney: Prentice Hall, c1998. - xi, 570 p.; ill.; 24 cm.

Index.

ISBN: 0724811230

Subjects--Topical Terms:
Service industries -- Australia -- Marketing.
Service industries -- New Zealand -- Marketing.
Customer services -- Australia -- Marketing.

Dewey Class. No.: 658.800994 / LOV-S 1998 800361

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