Precision Marketing Maximizing Revenue through Relevance (Record no. 23520)
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000 -LEADER | |
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fixed length control field | 00519nam a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191203051808.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150811b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749465353 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | GRT-L |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.8 |
Item number | SAN-P 2012 902559 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sandra Zoratti |
245 ## - TITLE STATEMENT | |
Title | Precision Marketing Maximizing Revenue through Relevance |
Statement of responsibility, etc | Sandra Zoratti,Lee Gallagher |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Kogan Page |
Date of publication, distribution, etc | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi,208 p.: |
Dimensions | 23.5 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing, Management Science |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Book | The University of Lahore, Gujrat campus | The University of Lahore, Gujrat campus | C Management Sciences | 29/01/2015 | Multi Line Books | 1990.00 | 28712 | 658.8 SAN-P 2012 902559 | 902559 | 11/08/2015 | 11/08/2015 | Books |