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Precision Marketing Maximizing Revenue through Relevance

Sandra Zoratti

Precision Marketing Maximizing Revenue through Relevance Sandra Zoratti,Lee Gallagher - New Delhi Kogan Page 2012 - xvi,208 p.: 23.5 cm

ISBN: 9780749465353

Subjects--Topical Terms:
Marketing, Management Science

Dewey Class. No.: 658.8 / SAN-P 2012 902559

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