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Essential of Marketing Research /

Zikmund, William G.

Essential of Marketing Research / William G. Zikmund,Barry J.Babin. - 3rd ed. - Australia : Cengage Learning, c2007. - xxi, 824 p. : ill. ; 26 cm. - Dryden Press series in marketing .

Includes bibliographies and indexes.

ISBN: 0030229634 9780030229633

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIK-E 2007 807613

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