Essential of Marketing Research / (Record no. 8501)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646cam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141212170955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030229634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030229633 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 19 |
| Item number | ZIK-E 2007 807613 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Essential of Marketing Research / |
| Statement of responsibility, etc | William G. Zikmund,Barry J.Babin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 824 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Use restrictions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 83, LBS | 12/12/2014 | Pak Book | 440.00 | 11406270 | 658.83 ZIK-E 2007 807613 | 807613 | 12/12/2014 | C1 | 12/12/2014 | Books | |||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 83, LBS | 12/12/2014 | Pak Book | 440.00 | 11406270 | 658.83 ZIK-E 2007 807614 | 807614 | 12/12/2014 | C2 | 12/12/2014 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Shelf No. 83, LBS | 12/12/2014 | Pak Book | 440.00 | 11406270 | 658.83 ZIK-E 2007 807612 | 807612 | 12/12/2014 | C3 | 12/12/2014 | Reference | Restricted Access |