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| 005 | 20150311125034.0 | ||
| 008 | 150311b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0395589037 | ||
| 035 | _a25220638 | ||
| 040 | _cLBS | ||
| 082 |
_222 _a658.8 _bJEA-G 1992 804014 |
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| 100 | 1 | _aJeannet, Jean-Pierre. | |
| 245 | 1 | 0 |
_aGlobal Marketing Strategies / _cJean-Pierre Jeannet, Hubert D. Hennessey. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1992. |
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| 300 |
_axxiii, 899 p. : _bill. ; _c24 cm. |
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| 500 | _aTitle of 1st ed.: International marketing management. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aHennessey, Hubert D. | |
| 700 | 1 |
_aJeannet, Jean-Pierre. _tInternational marketing strategies. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c8635 _d8635 |
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