| 000 | 00794cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20141213191919.0 | ||
| 008 | 950907s1996 njua b 001 0 eng | ||
| 020 | _a9788131722244 | ||
| 040 | _aLBS | ||
| 082 | 0 | 0 |
_a647.940688 _222 _bKOT-M 2008 807843 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 246 | 1 | 4 | _aMarketing for hospitality & tourism |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc1996. |
||
| 300 |
_axv, 704 p. : _bill. (chiefly col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c8593 _d8593 |
||