000			01714nam a2200217 a 4500
005			20141213190802.0
008			981207s2000 njua b 001 0 eng
020			_a9788131767160
040			_aLBS
082			_222 _a658.8 _bKOT-M 2014 807844
100	1		_aKotler, Philip.
245	1	0	_aMarketing management / _cPhilip Kotler.
250			_aMillennium ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000.
300			_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_a1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations.
505	8		_a20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort.
650		0	_aMarketing _xManagement.
942			_2ddc _cBK
999			_c8592 _d8592