| 000 | 01035cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 17231788 | ||
| 005 | 20230904113823.0 | ||
| 008 | 120329s2013 nyua b 001 0 eng | ||
| 010 | _a 2012012653 | ||
| 020 | _a9780078028908 | ||
| 020 | _a0078028906 | ||
| 020 | _a9780071326230 | ||
| 040 | _aLBS | ||
| 082 | 0 | 0 |
_a658.802 _223 _bCRA-S 2013 807548 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic Marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html |
| 942 |
_2ddc _cBK _04 |
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| 999 |
_c8478 _d8478 |
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