000 00825cam a2200229 a 4500
005 20140407123430.0
008 960701s1997 enka bd 001 0 eng
020 _a1557869391 (alk. paper)
040 _aLBS
082 _222
_a380.103
_bBLA- 1997 804521
245 0 4 _aThe Blackwell Encyclopedic Dictionary of Marketing /
_cEdited by Barbara R. Lewis and Dale Littler.
246 3 0 _aDictionary of marketing.
260 _aOxford ;
_aCambridge, Mass. :
_bBlackwell Business,
_c1997.
300 _a274 p. :
_bill. ;
_c26 cm.
490 1 _aThe Blackwell encyclopedia of management ;
_vv. 4.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xDictionaries.
700 1 _aLewis, Barbara R.
700 1 _aLittler, Dale.
830 0 _aBlackwell encyclopedia of management.
942 _2ddc
_cREF
999 _c7431
_d7431