000 00804cam a2200253 a 4500
001 13496365
003 OSt
005 20141205182811.0
008 040220s2005 ohua b 001 0 eng
010 _a 2004102623
020 _a8131503097
040 _cLBS
082 0 0 _a658.83
_222
_bCHU-M 2005 804219
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Dawn Iacobucci.
250 _a9th ed.
260 _aMason, Ohio :
_bSouth-Western Cengage Learning,
_cc2005.
300 _axxii, 697 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research.
700 1 _aIacobucci, Dawn.
942 _2ddc
_cBK
999 _c6657
_d6657