000 00851pam a2200253 a 4500
001 2105979
005 20140320114716.0
008 960409s1997 enkabf b 000 0 eng
010 _a 96016019
020 _a0132276534
040 _aLBS
082 0 0 _a658.80094
_220
_bEUR- 1997 804114
245 0 0 _aEuropean Casebook on Principles of Marketing /
_cedited by Jim Saker and Gareth Smith.
246 3 0 _aPrinciples on marketing
260 _aLondon ;
_aNew York :
_bPrentice Hall,
_c1997.
300 _axiv, 258 p., [12] p. of plates :
_bill., map ;
_c24 cm.
490 1 _aThe European casebook series on management
504 _aIncludes bibliographical references.
650 0 _aMarketing
_zEurope
_xCase studies.
700 1 _aSaker, Jim.
700 1 _aSmith, Gareth.
830 0 _aEuropean casebook series in management.
942 _2ddc
_cBK
999 _c6567
_d6567