000			01697cam a22002654a 4500
001			5844353
003			OSt
005			20230907092322.0
008			041214s2006 njua b 001 0 eng
010			_a 2004029593
020			_a8120328256
040			_cLBS
082	0	0	_a658.8 _222 _bKOT-P 2006 803951
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axx, 651, [94] p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing.
700	1		_aArmstrong, Gary.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
942			_2ddc _cBK _05
999			_c6514 _d6514