| 000 | 00990cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 14142005 | ||
| 005 | 20140318101937.0 | ||
| 008 | 051015s2006 njua b 001 0 eng | ||
| 020 | _a047175529X (pbk. : alk. paper) | ||
| 020 | _a9780471755296 | ||
| 040 | _aLBS | ||
| 082 | 0 | 0 |
_a658.802 _222 _bCOH-M 2006 804031 |
| 100 | 1 |
_aCohen, William A., _d1937- |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley & Sons, _cc2006. |
||
| 300 |
_axviii, 350 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 345-346) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c6439 _d6439 |
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