000 | 00800cam a22002654a 4500 | ||
---|---|---|---|
001 | 2157933 | ||
005 | 20141014103156.0 | ||
008 | 990419s2000 maua b 001 0 eng | ||
010 | _a 99030269 | ||
020 | _a0073656453 (alk. paper) | ||
040 | _aLBS | ||
082 | 0 | 0 |
_a658.8 _221 _bMAR- 2000 804045 |
245 | 0 | 0 |
_aMarketing [+CD] / _cEric N. Berkowitz ... [et al.]. |
250 | _a6th ed. | ||
260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
||
300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm + _eCD |
||
440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aBerkowitz, Eric N. | |
700 | 1 | _aKerin, Roger A. | |
700 | 1 | _aHartley, Steven W. | |
700 | 1 | _aRudelius, William. | |
942 |
_2ddc _cBK |
||
999 |
_c6419 _d6419 |