000 00800cam a22002654a 4500
001 2157933
005 20141014103156.0
008 990419s2000 maua b 001 0 eng
010 _a 99030269
020 _a0073656453 (alk. paper)
040 _aLBS
082 0 0 _a658.8
_221
_bMAR- 2000 804045
245 0 0 _aMarketing [+CD] /
_cEric N. Berkowitz ... [et al.].
250 _a6th ed.
260 _aBoston :
_bIrwin/McGraw-Hill,
_cc2000.
300 _axxxii, 736 p. :
_bcol. ill. ;
_c29 cm +
_eCD
440 4 _aThe Irwin/McGraw-Hill series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aBerkowitz, Eric N.
700 1 _aKerin, Roger A.
700 1 _aHartley, Steven W.
700 1 _aRudelius, William.
942 _2ddc
_cBK
999 _c6419
_d6419