Marketing

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Adding value to marketing : the role of marketing in today's profit-driven organization

by Doyle, David P.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London : Kogan Page, c1998Other title: Role of marketing in today's profit-driven organization.Availability: Copies available for loan: Lahore Business School Library [334.68 DOY-A 1998 801312] (1). Place hold
AdSim a SmartSims Advertising Business Simulation [CD]

by Belch E Georg; Belch A Michale.

Edition: 6th edType: book Book; Format: print ; Literary form: not fiction Publisher: Lahore: McGraw Hill, c2005Availability: Copies available for reference: Lahore Business School Library [659.1 BEL-A 2005 CD805105] (1 ). Place hold
Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 6th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Copies available for loan: Lahore Business School Library [659.1 BEL-A 2004 800041] (3). Copies available for reference: Lahore Business School Library [659.1 BEL-A 2004 CD800041] (6 ).
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Brands and branding

by Clifton,Rita; Clifton, Rita; Ahmad, Sameena.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Viva Book, c2009Availability: No copies available In transit (1). Place hold
Business Market Management: Understanding,creating,and delivering value

by Anderson,James C; Narus,James A.

Edition: 2nd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Pearson, c2004Availability: Copies available for loan: Lahore Business School Library [658.8 AND-B 2004 803879] (3). Place hold
Business marketing

by Bingham, Frank G; Gomes, Roger; Knowles, Patricia A.

Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Online Access: Publisher description | Table of contents Availability: Copies available for loan: Lahore Business School Library [658.8 BIN-B 2005 804505] (1). Place hold
Business To Business Marketing : Analysis and Practice

by Vitale,Robert P; Giglierano,Joseph; Pfoertsch,Waldemar.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chennai: Pearson, c2011Availability: Copies available for loan: Lahore Business School Library [658.804 VIT-B 2011 806132] (4). Place hold
Business-to-business marketing management : a global perspective

by Blythe, Jim; Zimmerman, Alan S.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Australia : Thomson Learning, c2005Availability: Copies available for loan: Lahore Business School Library [658.804 BLY-B 2005 805630] (1). Place hold
Consumer behavior

by Blackwell, Roger D; Miniard, Paul W; Engel, James F.

Edition: 9th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Copies available for reference: Lahore Business School Library [658.8342 BLA-C 2001 805601] (1 ). Place hold
Contemporary Marketing

by Boone,Louis E; Kurtz,David L.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Australia: South-Western, c2002Availability: Copies available for loan: Lahore Business School Library [658.8 BOO-C 2002 803876] (1). Place hold
Customer marketing : how to improve the profitability of your customer base

by Thys, Guido; Wurtz,Wil; Thys,Guido.

Type: book Book; Format: print ; Literary form: not fiction Publisher: British: Kogan Page, c1998Availability: Copies available for loan: Lahore Business School Library [334.5 CUR-C 1998 801311] (1). Place hold
Diploma case study book : analysis and decision 2001-2002

by Ranchhod, Ashok.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: Butter Worth Heinemann, c2001Availability: Copies available for loan: Lahore Business School Library [658 RAN-D 2001 802129] (1). Place hold
Export Marketing for a Small Handicraft Business

by Millard,Edward.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Uk: Oxfam, c1992Availability: Copies available for loan: Lahore Business School Library [382.6 MILL-E 1992 801384] (1). Place hold
Green Business

by Zee, Bibi van der.

Edition: 1st American ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : DK Pub., 2008Availability: Copies available for loan: Lahore Business School Library [658.4083 ZEE-G 2008 802117] (1). Place hold
Handbook of Strategic Marketing Communications: New ways to build and integrate communications

by Smith,Paul; Berry,Chris; Pulford,Alan.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Crest, 2003Availability: Copies available for loan: Lahore Business School Library [658.8 SMI-H 2003 803487] (1). Place hold
Hot Marketing,Cool Profits: 200 proven sales and marketing ideas to grow your business

by Brooksbank,Roger.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Sydney: McGraw Hill, c2002Availability: Copies available for loan: Lahore Business School Library [658.8 BRO-H 2002 803877] (1). Place hold
International marketing

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Copies available for loan: Lahore Business School Library [658.848 CAT-I 2005 804260] (1). Copies available for reference: Lahore Business School Library [658.848 CAT-I 2005 CD804536] (5 ).
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International Marketing Research

by Kumar V.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Prentice Hall, c2000Availability: Copies available for loan: Lahore Business School Library [658.83 KUM-I 2000 803569] (1). Place hold
International Marketing [CD]

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata McGraw-Hill, c2005Availability: Copies available for reference: Lahore Business School Library [658.84 CAT-I 2005 CD804967] (1 ). Place hold
International Marketing [CD]

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Copies available for reference: Lahore Business School Library [658.84 CAT-I 2005 CD804979] (1 ). Place hold
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