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Marketing

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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, c1998Other title: Role of marketing in today's profit-driven organization.Availability: Items available for loan: Lahore Business School Library [Call number: 334.68 DOY-A 1998 801312] (1). Place hold
AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale,

by Belch E Georg | Belch A Michale.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lahore: McGraw Hill, c2005Availability: Items available for reference: Lahore Business School Library [Call number: 659.1 BEL-A 2005 CD805105] (1). Place hold
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 659.1 BEL-A 2004 800042] (3). Items available for reference: Lahore Business School Library [Call number: 659.1 BEL-A 2004 804557] (6).
Place hold
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].

by Clifton,Rita | Clifton, Rita | Ahmad, Sameena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Viva Book, c2009Availability: No items available In transit (1). Place hold
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus.

by Anderson,James C | Narus,James A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 AND-B 2004 803879] (3). Place hold
Business marketing.

by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A.

Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 BIN-B 2005 804505] (1). Place hold
Business To Business Marketing : Analysis and Practice/ Robert P.Vitale,Joseph Giglierano,Waldemar Pfoertsch.

by Vitale,Robert P | Giglierano,Joseph | Pfoertsch,Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: Pearson, c2011Availability: Items available for loan: Lahore Business School Library [Call number: 658.804 VIT-B 2011 806132] (4). Place hold
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson Learning, c2005Availability: Items available for loan: Lahore Business School Library [Call number: 658.804 BLY-B 2005 805630] (1). Place hold
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Items available for reference: Lahore Business School Library [Call number: 658.8342 BLA-C 2001 805601] (1). Place hold
Contemporary Marketing/ Louis E.Boone,David L.Kurtz.

by Boone,Louis E | Kurtz,David L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia: South-Western, c2002Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 BOO-C 2002 803876] (1). Place hold
Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys.

by Thys, Guido | Wurtz,Wil | Thys,Guido.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: British: Kogan Page, c1998Availability: Items available for loan: Lahore Business School Library [Call number: 334.5 CUR-C 1998 801311] (1). Place hold
Diploma case study book : analysis and decision 2001-2002 Ashok Ranchhod.

by Ranchhod, Ashok.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Butter Worth Heinemann, c2001Availability: Items available for loan: Lahore Business School Library [Call number: 658 RAN-D 2001 802129] (1). Place hold
Export Marketing for a Small Handicraft Business/ Edward Millard.

by Millard,Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uk: Oxfam, c1992Availability: Items available for loan: Lahore Business School Library [Call number: 382.6 MILL-E 1992 801384] (1). Place hold
Green Business / Bibi Van Der Zee.

by Zee, Bibi van der.

Edition: 1st American ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : DK Pub., 2008Availability: Items available for loan: Lahore Business School Library [Call number: 658.4083 ZEE-G 2008 802117] (1). Place hold
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford.

by Smith,Paul | Berry,Chris | Pulford,Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Crest, 2003Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 SMI-H 2003 803487] (1). Place hold
Hot Marketing,Cool Profits: 200 proven sales and marketing ideas to grow your business/ Roger Brooksbank.

by Brooksbank,Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sydney: McGraw Hill, c2002Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 BRO-H 2002 803877] (1). Place hold
International Marketing [CD] / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2005Availability: Items available for reference: Lahore Business School Library [Call number: 658.84 CAT-I 2005 CD804967] (1). Place hold
International Marketing [CD] / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for reference: Lahore Business School Library [Call number: 658.84 CAT-I 2005 CD804979] (1). Place hold
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Lahore Business School Library [Call number: 658.848 CAT-I 2005 804260] (2). Items available for reference: Lahore Business School Library [Call number: 658.848 CAT-I 2005 CD804260] (4).
Place hold
International Marketing Research/ V.Kumar.

by Kumar V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice Hall, c2000Availability: Items available for loan: Lahore Business School Library [Call number: 658.83 KUM-I 2000 803569] (1). Place hold
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