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1.
Risk issues and crisis management : a casebook of best practice / Michael Regester & Judy Larkin. by Series: PR in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Institute of Public Relations : Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4056 REG-R 2003 803614.

2.
Networking Smart : How to Build Relationships for Personal and Organizational Success / Wayne E. Baker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.45 BAK-N 1994 803709.

3.
The Essentials of Corporate Communications and Public Relations/ Series: The Business literacy for HR professionals series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvart Business School Press, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.45 ESS- 2006 801847.

4.
Practical marketing and public relations for the small business / Moi Ali. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ALI-P 2002 803840.

5.
A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.20973 LEV-B 2003 804190.

6.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

7.
Marketing Public Relations : A Marketer's Approach to Public Relations and Social Media / Gaetan T. Giannini, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GIA-M 2011 806173.

8.
Effective Public Relations/ Scott M.Cutlip,Allen H.Center,Glen M.Broom. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2000
Availability: Items available for loan: Lahore Business School Library (4)Call number: 659.2 CUT-E 2000 804393, ...

9.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.285 MAR-R 2002 804248, ...

10.
Public Relations on the Net : Winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.202854678 HOL-P 2002 804384.

11.
Strategic Communications Management : Making public relations work / Jon White, Laura Mazur. by Series: The EIU series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 WHI-S 1995 804390.

12.
Public Relations/ Frank Jefkins. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pitman, 1980
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 JEF-P 1980 804383.

13.
Public Relations Cases / Jerry A. Hendrix. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Wadsworth/Thomson Learning, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HEN-P 2004 800028.

14.
Public Relations Cases / Jerry A. Hendrix. by Series: Wadsworth series in mass communication and journalism
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Wadsworth/Thomson Learning, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HEN-P 2001 804391.

15.
How to Measure and Manage your Corporate Reputation / Terry Hannington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Gower, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HAN-H 2004 804392.

16.
Public Relations in the Marketing Mix : Introducing vulnerability relations / Jordan Goldman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1984
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GOL-P 1984 804389.

17.
Effective Public Relations/ Scott M.Cutlip,Allen H.Center,Glen M.Broom. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1985
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 CUT-E 1985 804398.

18.
Public Relations Practices: Managerial case studies and problems/ Allen H.Center,Patrick Jackson. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 CEN-P 2003 804397.

19.
Effective Public Relations / Moi Ali. by Series: Essential managers
Edition: 1st American ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : DK Pub., 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 ALI-E 2001 802119.

20.
Corporate Communication / Paul A., Argenti by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw Hill Education, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.45 ARG-C 2013 806810. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.45 ARG-C 2013 806812. Not available: Lahore Business School Library: Checked out (1).

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