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1. Marketing for Hospitality and Tourism

by Kotler,Philip; Bowen,John T; Makens,James C.

Edition: 5th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Pearson, c2011Availability: Copies available for loan: Lahore Business School Library [647.94 KOT-M 2011 806446] (1).

2. Services Marketing

by Bateson, John E.G. -- Hoffman, K. Douglas

Edition: 4th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Andover: Cengage Learning, c2011Availability: Copies available for loan: Lahore Business School Library [658.8 BAT-S 2011 807529] (2). Copies available for reference: Lahore Business School Library [658.8 BAT-S 2011 807531] (1 ).

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