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1.
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, [England] ; New York : J. Wiley, c1998
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROH-M 1996 804232.

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2.
Strategic Electronic Marketing : Managing e-business / Brad Alan Keindl. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : SouthWestern College Publishing, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 KLE-S 2001 804237.

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